Adrian Gadient-Brügger
Adrian Gadient-Brügger
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"behavioral change"
Making New Year's Resolutions That Stick: Exploring How Superordinate and Subordinate Goals Motivate Goal Pursuit
Background New Year's Eve is a time when people make resolutions, but, more often than not, fail to achieve them. Previous research highlighted the positive effect of subordinate goals in goal pursuit. We argue that combining superordinate and …
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